Voici le clip sur lequel j’ai eu la chance de travailler récemment avec les gens de chez PostPanic à Amsterdam : Be so glad. de Jaimeo BROWN.

Voici ce qui est écrit sur la page viméo du film :

A meeting between musician Jaimeo Brown and the New York-based filmmaker found the two of them shared similar views on how they liked to work, particularly in creating room for improvisation and intuition. With a new release for Brown coming up, a collaboration on a promo was the obvious next step. It was clear that Schiedon and Brown wanted to combine and reference elements from different eras and genres. And they shared a preference in working quite organically, combining high end technology with tactile, DIY methods. It was important not to lose the humanity in production, whilst also maintaining a sense of ‘imperfection’ within the filmmaking. Schiedon explains, « The video applies that notion of imperfection, for instance, by using a partly practical, partly animated, approach to bring the skeleton dancer to life. There are smoother ways to do it, but none of them are this much fun. »

On the track « Be So Glad, » from Jaimeo Brown Transcendence’s breakthrough sophomore album « Work Songs », Brown and Chris Sholar (the production team that comprises Jaimeo Brown Transcendence) sample inmates from the Parchman Farm Prison in Mississippi in 1959. « Be So Glad » is a prime example of common repetition in work songs creating a type of mantra that changes the feeling of labor — a vehicle to transport people from the high walls of despair to personal awakenings of freedom.

« ‘Work Songs’ is one of the most exciting, experimental, and important albums set to drop this year. » – VICE

Jaimeo Brown Transcendence is the product of long-time collaboration between Brown and co-producer/guitarist Chris Sholar (who won a GRAMMY® Award for his work on Kanye West and Jay-Z’s Watch the Throne). Both emerging from a generation that appreciates the jazz in hip-hop, the artists with whom this duo has collaborated with speaks for itself. Brown, as drummer, has sat behind the skins for Stevie Wonder, Carlos Santana, Q-Tip, Carl Craig, Kenny Garrett, Geri Allen, and Bobby Hutcherson, among others. Sholar’s work as guitarist and producer has spanned the likes of Beyonce, Kanye West, Jay-Z, Frank Ocean, A Tribe Called Quest, Robert Glasper, D’Angelo, Just Blaze, Common, Dr. Dre and more. More than just music, Jaimeo Brown Transcendence is a movement, a moment, and an imperative: home to a variety of collaborators and contributors, from different eras and across the globe.

History, art, technology, the future… this video perfectly captures the themes that are at the core of Transcendence.


Directed by Fons Schiedon
Co-Producers: Fons Schiedon & PostPanic
Street Hip Hop Dancer: « DC »
Assistent Director: Lorenzo Fonda
Runner : « Natural »
Thanks to: Jaimeo Brown, Chris Sholar, Haley Brawner
Post-Production: Fons Schiedon & PostPanic
Executive Producers: Ania Markham, Jules Tervoort
Producer: Liene Berina
Production Assistant: Androniki Nikolaou
Animation: Fons Schiedon, Hugo Morais, Juri Agostinelli
Compositing, VFX: Fons Schiedon, Chris Staves
2D Artists: Doma Harkai, Rene Huwae, Dimos Hadjisavvas
Post Team: Raphael Toth, Federica D’Urzo, Benoit Laurent, Tom Van Hunen, Ruth Taylor, Carlo Pietramale, Paulina Zybinska, Sem Aser, Perez Martinez, Donat Aron Ertsey, Erwin Tempelaars, Daniel Dugour


Share on FacebookPin on PinterestTweet about this on TwitterGoogle+share on TumblrShare on LinkedInShare on Reddit